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Hi, I'm Urvashi (ur-VUH-shi)

 

I design experiences that are easy, intuitive and trustworthy.

With a deep understanding of branding, supply-chain, omni-channel distribution in-store and digital eCommerce, honed working in consumer goods and services, I find extreme joy in bridging users' needs with business goals.

My experience working with multinational brands, licensing partners and retailers, influenced the need to understand the psychology behind consumer behaviors to fuel users trust in a business, and so gain loyalty. Empathizing with the user, I apply the iterative design thinking process and information residing in user research and data, to define, create, test and deploy simple and intuitive user-centric outcomes. 

MyWork
THE VITAMIN SHOPPE

UX - PDP REDESIGN

THE VITAMIN SHOPPE

Product Detail Page redesign

Latest work in progress
MUJI

UX - CHECKOUT

MUJI

Retail brand - Responsive Web Design for an improved click-through rate at checkout.

THERYON

UX - ONBOARDING

THERYON

Improved onboarding for a physical therapy app.

LETGO

UX - BLOCKCHAIN

LETGO

A trust feature introduced to buy and sell second hand items.

TRAVELHOME

UX - ARTIFICIAL INTELLIGENCE (AI)

TRAVELHOME

Applied AI to best match user with travel accommodation.

THE STANDARD GUILD

HTML CSS WEBDESIGN

Frontend Webpage Design and Coding with HTML CSS.

THE STANDARD GUILD
ContactMe

If you would like to see what I can do for you, or to exchange ideas over coffee,

I'd love to hear from you.

  • LinkedIn - Black Circle

Thanks! Message sent.

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